Trexi is a collectible platform art figure defined by its signature rotating head and articulated limbs, with high-profile crossovers with world-renowned artists, major licenses, and international corporations.

To transcend the Trexi’s visual identity from its static, predictable shell and keep pace with the dynamic collector’s market and the figure’s inherent energy, we engineered a movement. The “Trexi in Action” campaign was born to inject raw dynamism into the brand.

I worked on replacing Trexi’s old, passive depictions with a vibrant new illustration system. These visuals showcase Trexi figures in exploding movement, dynamic poses, and full-throttle action—leaping, running, and striking iconic stances.

This new identity detonated the static perception of the brand, instantly giving Trexi a thrilling new lease on life. The updated style allowed for the seamless, energized adaptation of beloved licensed characters and fueled the creation of an exhilarating wave of new original figures, ensuring the ever-growing Trexi collection remains an adored centerpiece for fans and creators alike.