100Plus is the No. 1 isotonic drink in Singapore and Malaysia, specially formulated to hydrate and restore fluids, energy and electrolytes. For Ramadan, 100Plus launched a campaign encouraging Muslims to stay hydrated after fasting with 100PLUS. The campaign was rolled out through daily advertisements through the Ramadan month in local newspapers The Straits Times and Berita Harian.

Working with the face of the campaign Singapore’s football icon Safuwan Baharudin, the advertisement visuals are dynamic and pushes the key message on the importance of hydration. 100PLUS has your back as you stay active during Ramadan.